The image of older adults in British advertising

A glimpse into the public perception of old age and ageing in the UK Within the last fifty years, the population pyramids of most European countries have seen clear changes in age structure, with Italy and Germany amongst the oldest societies in the world.[1] Looking at the United Kingdom, the median age has risen noticeably over the last two decades, from 37.5 years in 2000 to 40.2 years in 2019.[2] The share of persons aged 65 years or over stands now at almost 19% of the UK’s total population, resulting in an old-age dependency ratio of 28.9%—meaning that there are […]

Generational differences about climate change – or is there?

There  are many myths about the differences between generations – but none are more dangerous and destructive than the claim that it’s only the young that care about climate change. It has crept into so many discussions about climate concern that it has become an accepted truth that the young are at war with older generations who are utterly unfussed about the future of the planet. For example, when Time magazine named Greta Thunberg their person of the year in 2019, they called her a ‘standard bearer in generational battle’. Share this post: Recommend on Facebook Tweet about it Print […]

Help an older Londoner this Christmas

Help an Older Londoner this Christmas!

“Terrence’s story is a heartwarming tale and it was so wonderful to see how happy the BBC Breakfast team made him on Thursday morning. Unfortunately, Terrence’s story is the exception that proves a very worrying rule – far too many older people will spend Christmas alone this year.”

You may have seen a heartwarming story on BBC Breakfast this week, in which 78 year-old Terrence described how volunteering at Age UK Oldham helped to reconnect him with his local community – having spent the last 20 Christmases alone. Sadly almost 85,000 older Londoners will be eating Christmas dinner alone this year. Thankfully, there are plenty of ways for you to help an older Londoner this Christmas! Read on to find out how!

Farewell to the Age Allies Programme!

“Next up, “Age Ally” Chris took to the stage to give an impassioned speech on the ways in which the Age Allies project had shaped his understanding of age and ageing – even as an older Londoner himself! Chris explained how he had thoroughly enjoyed working with Richard and his fellow Age Allies to help “plant a seed” in the minds of the workshop attendees.”

This month we said farewell to our Age Allies programme, which has come to an end after three successful years. Find out how our goodbye event “Age Allies: Legacy” celebrated the work of the project and suggested ways in which the learning from the project could be carried forward into future campaigns across the age sector.

Age Allies

Age Allies Blog #8 – Age/ncy: Our Findings

In April of this year, Age UK London’s Age Allies project took part in “Age/ncy”, an intergenerational arts display organised by Flourishing Lives at Tate Modern. Of the course of the weekend, dozens of organisations from across London put on exhibitions, workshops, installations and performances that challenged stereotypical assumptions of older people.

We have now had time to reflect on the weekend as a whole and to assess all the information we received when running our workshops. Let’s take a look at some of the findings…

TV Licence

Saving the Free TV Licence

“When mobility issues mean you struggle to get out and about, the TV helps you stay connected. When money is a constant worry, it’s a way to escape. And when you spend your days alone, it gives you something to rely on, something to look forward to. For over a million of the oldest people in our society, TV is their main form of company. It’s not just ‘the box in the corner’, it’s a window to the world, and a human voice when they’ve not spoken to another person in days.”

Following the news that the BBC plans to means test the TV licence for the over 75s, we explain why the free TV licence is such a valuable resource and why means testing isn’t as fair as you might think.

Age Allies

Age Allies Blog #7 – Reflections

“The attitudes we hold to age and ageing are creating the world in which our future selves will live. We have the potential to make enormous positive changes for the benefit of everyone. As our population ages the consequences of inaction will have a profoundly negative effect on the health and social care system, our relationships, neighbourhoods and our economy. The inverse is also true. Being pro-active now will see a future that benefits all of us as we age.”

With funding for our Age Allies project set to finish in September, Programme Officer Richard Norman reflects on the project and society’s attitudes to age and ageing.

Age/ncy

Reflections of Age/ncy at Tate Modern

“Armed with a dedicated group of volunteers, our Age Allies stall offered the chance for members of the public to reflect on what they’d witnessed at Age/ncy and to explore their assumptions and understanding of the ageing process.”

Last month we headed to Tate Modern to take part in AGE/NCY: Art, Ageing and Transition, an intergenerational arts display. Find out how we got on!

Age Allies Chris and Vanda leading the exercises at LSBU.

Age Allies in Action at LSBU

Our Age Allies programme provides free age-awareness workshops to organisations and businesses across London, thanks to funding from the City Bridge Trust. The half-day workshops have been developed in collaboration with a group of older Londoners known as the Age Allies and are designed to help participants identify their own unconscious attitudes and assumptions about older people.

Last week, the Age Allies went on tour, heading down to London South Bank University (LSBU) to showcase some of the exercises that take place during the workshops. Our Age Ally Chris tells us more: