“Older people in these great numbers, still in good health, have not existed before. We are creating a fresh market, a new challenge, one that is not yet understood. How can it be? Having achieved this extended active later life, these bonus years, we have created a world that is new for all. Those of us already exploring that world have been happily surprised by how enjoyable a time it is. Certainly not the doom image painted by the media. But it is different – much that you took for granted no longer operates in the same way. Small new problems appear that you hadn’t realised would be there. And, you discover, it isn’t just you, many businesses and organisations have no map for this world, so they cant help either. Again, how could they have? Few travellers have as yet wandered this fresh landscape and reported back.”

This week’s blog is a guest post from blogger Grandma Joyce Williams, who writes a whole host of different articles on ageing and ageism, to reveal just how great later life can be. In this piece, Joyce puts forward several ways in which businesses can become more age friendly by avoiding the trap of unthinking ageism!