A glimpse into the public perception of old age and ageing in the UK Within the last fifty years, the population pyramids of most European countries have seen clear changes in age structure, with Italy and Germany amongst the oldest societies in the world.[1] Looking at the United Kingdom, the median age has risen noticeably over the last two decades, from 37.5 years in 2000 to 40.2 years in 2019.[2] The share of persons aged 65 years or over stands now at almost 19% of the UK’s total population, resulting in an old-age dependency ratio of 28.9%—meaning that there are […]
Author: Dr Dennis Olsen
Dr Dennis A. Olsen is Associate Professor of Advertising and Branding at the University of West London. His research focuses on the study of stereotypes in the media, and diversity, equity and inclusion (DEI) in promotional campaigns. Dr Olsen’s interdisciplinary projects have been funded by various non-commercial and commercial organisations, including the British Academy, Leverhulme Trust, Students Organising for Sustainability UK and the History of Advertising Trust.