Age Allies Programme

Develop your Team with Free Age Awareness Training!

As humans we have a strong tendency to organise our social worlds by categorising and we all hold unconscious beliefs about various social and identity groups. These biases are influenced by our background, cultural environment and personal experiences. If our society categorises “older people” as all those over a particular age, say fifty, then we are likely to see all those who arbitrarily fit that categorisation as having commonalities. Our assumptions about those commonalities are informed by our unconscious beliefs.

The Age Allies Programme is a unique opportunity to develop age awareness within your team. Age UK London are delivering these FREE half day workshops to businesses and organisations all across London.

Christmas Quiz

Age Allies #5 – A Christmas Quiz!

“The assumptions we make about people affect how we interact with them. In terms of customer service this can have a profound effect on the customer experience and the outcome of the encounter. My assumption is that you would want your customers to feel valued as individuals.”

This month’s Age Allies blog features a Christmas Quiz to try and challenge the assumptions we make about older people’s physical appearances! See how highly you can score!

Age Allies #4 – Getting Pensive About Your Pension

“There is also an interesting psychological element which has implications not only for income levels but for social attitudes towards older people: younger people are more likely to view their future self as a stranger with whom they have no emotional or physical connection.”

This month’s Age Allies blog tries to get to the root of ageism. Is age discrimination so prevalent in society because younger people can’t imagine their older selves? How do we go about changing this? Read on to find out more…

Age Allies #3 – A Senior Moment?

“The use of such negative language about older people is habitual and has become so mainstream, we hardly recognise we’re doing it. But the effects and consequences of our choice of vocabulary run deep. This socially ingrained ageism can become self-fulfilling as it repeats stereotypes of physical and mental decline, social isolation, and economic burden. There are only so many times you need to be told that you are helpless or dependent before you start to believe it.”

In the third of Age UK London’s monthly Age Allies blogs, Richard Norman explores the phrase “senior moment” and questions why such negative stereotypes feature when we discuss ageing.

Glastonbury

Age Allies – Glastonbury and the Perception of Ageing

“When you think of older people what is the image that springs to mind? Where did this image come from? On what is it based? Do you judge all older people from the perspective of that image?

From what I can see now, Glastonbury has changed almost beyond recognition. But then, how would I know? The notion that any music festival can be experienced remotely on TV is absurd. It would be superficial. Judging by appearance is always unsatisfactory as it can never tell the whole story.”

With the papers suggesting the best place to watch Glastonbury is from your sofa, Richard Norman asks if he’d feel out of place at the festival at his age and looks into the ways that society’s perception of older people is often shaped by appearance.

Age Allies – Tackling Age Discrimination

“I recently discovered that I am categorised as a “Second-wave Baby Boomer”. This (apparently) identifies my generation. I can’t say I’d ever really considered it before – after all age is just a number, right? Had I been born four years later it would have been “Generation X”, sixteen years earlier and I would be one of the “Silent Generation”.

Do these labels carry any weight? Is there a typical baby boomer? Surely within each age identifying category people are as diverse as in any other? How can there possibly be a typical older person?”

All very good questions which we hope to answer with our new Age Allies project – a brand new programme to help combat age discrimination across the capital. Project leader Richard Norman tells us more…