“The attitudes we hold to age and ageing are creating the world in which our future selves will live. We have the potential to make enormous positive changes for the benefit of everyone. As our population ages the consequences of inaction will have a profoundly negative effect on the health and social care system, our relationships, neighbourhoods and our economy. The inverse is also true. Being pro-active now will see a future that benefits all of us as we age.”
With funding for our Age Allies project set to finish in September, Programme Officer Richard Norman reflects on the project and society’s attitudes to age and ageing.