As humans we have a strong tendency to organise our social worlds by categorising and we all hold unconscious beliefs about various social and identity groups. These biases are influenced by our background, cultural environment and personal experiences. If our society categorises “older people” as all those over a particular age, say fifty, then we are likely to see all those who arbitrarily fit that categorisation as having commonalities. Our assumptions about those commonalities are informed by our unconscious beliefs.
The Age Allies Programme is a unique opportunity to develop age awareness within your team. Age UK London are delivering these FREE half day workshops to businesses and organisations all across London.