Age Allies – Tackling Age Discrimination

“I recently discovered that I am categorised as a “Second-wave Baby Boomer”. This (apparently) identifies my generation. I can’t say I’d ever really considered it before – after all age is just a number, right? Had I been born four years later it would have been “Generation X”, sixteen years earlier and I would be one of the “Silent Generation”.

Do these labels carry any weight? Is there a typical baby boomer? Surely within each age identifying category people are as diverse as in any other? How can there possibly be a typical older person?”

All very good questions which we hope to answer with our new Age Allies project – a brand new programme to help combat age discrimination across the capital. Project leader Richard Norman tells us more…