“The audience were then posed the question “how old is old?”, which naturally drew a whole range of responses – especially once Richard mentioned a video in which the answer given was “40”! This kickstarted a discussion as to whether labelling someone as “old” makes them act in way that society thinks older people should behave. As a result, the Age Allies project aims to counteract the “old person” stereotype, by highlighting the individuality of this demographic and making clear that older Londoners are not a homogenous group. In doing so, it is hoped that organisations and businesses can alter the experiences of older customers and service users to stop them from feeling invisible, patronised, and frustrated and to instead make them feel valued, included, and appreciated.”
Monday October 23rd saw the launch of Age UK London’s new Age Allies programme at the Cockpit Arts Studios in Russell Square. Find out all the details here!