What would a world without ageism look like?

What Would a World Without Ageism Look Like?

“We are all ageing; it is a natural consequence of time. To be anti-ageing is to be anti-living. Reframing ageing and designing for all of us as we age, will provide us with neighbourhoods that are open, accepting and accessible to all, wherever we are on our life path.”

Following on from our recent “Evolution of Ageism” conference, Age Allies Project Coordinator Richard Norman muses on a world without ageism – what it would look like and how we can get there.

Age Allies Programme

Develop your Team with Free Age Awareness Training!

As humans we have a strong tendency to organise our social worlds by categorising and we all hold unconscious beliefs about various social and identity groups. These biases are influenced by our background, cultural environment and personal experiences. If our society categorises “older people” as all those over a particular age, say fifty, then we are likely to see all those who arbitrarily fit that categorisation as having commonalities. Our assumptions about those commonalities are informed by our unconscious beliefs.

The Age Allies Programme is a unique opportunity to develop age awareness within your team. Age UK London are delivering these FREE half day workshops to businesses and organisations all across London.

Party

Age Allies Project Launches!

“The audience were then posed the question “how old is old?”, which naturally drew a whole range of responses – especially once Richard mentioned a video in which the answer given was “40”! This kickstarted a discussion as to whether labelling someone as “old” makes them act in way that society thinks older people should behave. As a result, the Age Allies project aims to counteract the “old person” stereotype, by highlighting the individuality of this demographic and making clear that older Londoners are not a homogenous group. In doing so, it is hoped that organisations and businesses can alter the experiences of older customers and service users to stop them from feeling invisible, patronised, and frustrated and to instead make them feel valued, included, and appreciated.”

Monday October 23rd saw the launch of Age UK London’s new Age Allies programme at the Cockpit Arts Studios in Russell Square. Find out all the details here!

Glastonbury

Age Allies – Glastonbury and the Perception of Ageing

“When you think of older people what is the image that springs to mind? Where did this image come from? On what is it based? Do you judge all older people from the perspective of that image?

From what I can see now, Glastonbury has changed almost beyond recognition. But then, how would I know? The notion that any music festival can be experienced remotely on TV is absurd. It would be superficial. Judging by appearance is always unsatisfactory as it can never tell the whole story.”

With the papers suggesting the best place to watch Glastonbury is from your sofa, Richard Norman asks if he’d feel out of place at the festival at his age and looks into the ways that society’s perception of older people is often shaped by appearance.